The Benefits of Tree Planting
If you’ve learned anything about Parisleaf (Besides for the fact that our web and printed materials are unmatched), you know that we’re all about making this planet a little greener. You’ve probably heard that for every order we receive, we plant 10 trees to offset the negative environmental impact of an order. To date we’ve planted approximately 8,000 trees. But what does this really mean? Why do we do what we do? Trees have the power to single-handedly change multiple features of the local and global community. Yet, unbeknownst... Read The Rest →
Finding Happiness Through Problem Solving
We often tend to view and experience the world through a lens that satisfies our own self-fulfillment. We go to college to study the subjects that interest us. We make new friends whom share similar interests and likes. We choose to work in fields that cater to our strengths. And, there is nothing inherently wrong with any of this. Nothing at all. This kind of behavior can aid in producing a quite satisfying life. So, what’s the problem, you ask? The answer isn’t always clearly defined.
How Do You KNOW If Your Website Is Doing Its Job? (PART 2 IN A SERIES ON WEB USABILITY)
This post continues a series informed by Don’t Make Me Think! A Common Sense Approach to Web Usability, by web guru Steve Krug. I can’t say enough wonderful things about this book, so I won’t try. You’ll just have to read it yourself (and you’ll thank me for suggesting it). This week, I’d like to talk about testing. “Wait, you mean, we’re going to be TESTED on this??” Not on our blog, of course. I’m referring to user testing. Of your website. To see if people understand what you want... Read The Rest →
The Top 5 SEO Tips You’ve Never Thought Of
Search Engine Optimization. These three words have single-handedly changed the way we navigate the online world. Gone are the days of head-scratching Internet browsing. Besides proving to be a big opportunity for business-minded individuals, the Internet medium has built a successful market around a carefully developed virtual experience. Users expect seamless web searching and easy access to the sites they regularly visit. While a well thought out website engorged with meaningful content is highly respectable, it is often the features of web browsing that we don’t see that are most... Read The Rest →
The Truth About Carbon Neutrality
In recent years, the green movement has certainly become a force to be reckoned with. We have become bombarded with environmental phrases many would have scoffed at just a decade ago. Toyota’s Prius hybrid vehicle has (arguably) become the must-have car in recent years. With driver’s ranging from eco-conscious Hollywood celebrities to Parisleaf’s own Chad and Alison, the Prius has developed a clear culture. And it’s not only odd shaped cars making headlines. We’re met with continuous efforts to ditch our old bulbs for energy-efficient compact fluorescents. Life is indeed... Read The Rest →
Keys to Greening Your Small Business
The small business sector is often touted as the backbone of our nation’s economic ingenuity. From off-the-trail mom and pop stores to much larger organizations, small businesses come in all shapes and sizes. While there is never a lack of information and advice available to business owners, the right advice is often in short supply. Oftentimes workplace planning involves managing the loftier goals of the organization. Businesses frequently fail to seek out simple, innovative practices that have the potential to greatly impact the direction of the company. In today’s diverse... Read The Rest →
Is Your Website Doing Its Job? (part 1 in a series on web usability)
This post begins a series informed by Don’t Make Me Think! A Common Sense Approach to Web Usability, by web guru Steve Krug. This book is not just for web designers and developers. Anyone who has a website, anyone who wants a website, anyone who visits websites, and certainly anyone who builds websites should consider this comparatively thin tome to be a kind of holy book of style. Just like the other holy book of style by Strunk and White, Steve’s book can be read in a few hours, yet... Read The Rest →
#1 Best Design Tip for 2012
The end of the last year and the beginning of the new one always ushers in that time that I like to call The Great Sum-up. Especially in the web design world, where standards, conventions and “hey, look at what I can do!” change faster than penny amounts in a day on the stock exchange, we designers have grown accustomed to hitting the blogs in December and January for articles like, “15 Best Design Trends for 2012,” or “100 Web Design Blunders in 2011,” or “2011′s Coolest CSS,” or “HTML5:... Read The Rest →
Your Pets Can Be Green Too!
Going green is not just for people, you can help your pets do it too! Here are some simple ways to make your cat or dog more eco-friendly. Choose an organic or holistic pet food. You likely care about the food that you eat, so you should care about what you’re feeding your pet too! There are tons of pet foods that you can buy prepackaged like Purina ONE beyOnd and BLUE. And if you have the time, you can always search recipes online and prepare a delicious, homemade meal... Read The Rest →
Happy Birthday Chad!
To the coolest, funniest, most awesome boss ever, Chad Paris . . . Happy 26th Birthday! May this year be filled with tons of fun and crazy Parisleaf memories! Woohoo!!! Love, The Parisleaf Team (aka Your Leaflets)
