Authenticity – A Dancer’s Manifesto: Chad Paris at TEDxUF 2013
Our team is so proud of our natural leader, Chad and the moving message that he delivered to the TEDxUF audience. While many of us were able to sit and watch him live, it was quite a unique experience to watch him through the camera lens. There is no question that his message is substantial to people of all ages all over the world. He reminds us to embrace what we experience to be our truly authentic selves. We are all on an... Read The Rest →
Earth Day for Marketing and Business
Earth Day is rapidly approaching and is always a great time to give back to the environment. Parisleaf has always prided itself on being a globally-minded and eco-friendly printing and design business, but there are plenty of other businesses that could learn how to use Earth Day for their business. Earth Day gives us an opportunity to incorporate the spirit of Earth Day into your business. Local Business Strategy Participate in Earth Day Festivals- Earth Day festivals are a great way to show how green your company or brand is to... Read The Rest →
Cute, yet Constructive: How Images Increase Productivity
This month’s edition of Inc. Magazine discussed methods to improve productivity at work. Although we usually default back to our coffee and music to help our creative process, research shows that we should actually be looking at pictures of baby animals. Like these pups: Or even this piglet: Raise your hand if you are feeling more mentally alert, already? Inc. cited two studies that support looking at our favorite cute and cuddly distraction. In 2009, the psychology department at the University of Virginia conducted a study, which showed... Read The Rest →
5 Ways to Engage Your Facebook Fans
Gaining a large Facebook audience from scratch isn’t always easy to do. For some large companies, gaining an audience on Facebook takes little to no effort because of their already historical brand recognition. However, it is ok if your Facebook page does not have a large number of Likes. What is most important is to develop an audience that will be loyal and engaged with your brand. You want to have an audience that is going to stick with your company through the good and the bad, and one that... Read The Rest →
Microsoft’s New Logo Attempt
Unless you have been living under a rock, you may have noticed that Microsoft has done a complete 180 with the design of their logo. Microsoft, unlike in previous logos, is focusing more on a simple design. Their new philosophy is focusing on what they like to call a Metro design, which includes modest colors, sans serif text and user interface elements. Microsoft has made a huge move in implementing a new logo to transform the perception among its consumers. There were two interesting decisions made by Microsoft when coming up with the... Read The Rest →
5 Tips to Upping Your Twitter Game
First things first, so you have a Twitter account for your small business! Start sharing your Twitter handle with the world! Post your Twitter link on your start-up’s Facebook page, blog, and other social networks to create convergence! Here are some advanced tips from Mashable, on how to step-up your Twitter game! Don’t Schedule Tweets Scheduling tweets is an option on some popular Twitter platforms such as, HootSuite and TweetDeck. One word of advice -don’t! Half the time, your tweets won’t be sent out as “scheduled” and at other times, your... Read The Rest →
Top 5 Reasons Why Social Networks Benefit Your Start-up Business
It’s 2012, and social media is on every one’s smart phone, laptop, and tablet. Unless you’ve been living under a rock, social media is EVERYWHERE and is not only used for personal accounts. Social media has a list of benefits to help your start-up grow! Facebook, Twitter and Pinterest make it easy for your business to connect with your audience and expose your brand! Here are just a few benefits that social media can help launch for your start-up business:
5 Reasons Why You Should Care About Your Brand’s Colors
Have you ever wondered why certain colors can make your hungrier? Or, why certain colors tend to entice certain feelings? Color is the first thing anyone notices while visiting your website, glancing at your business card or looking at your company logo. This is a large part of the initial impression for your company’s identity. Here are 5 reasons why color is important to your brand:
Is Your LinkedIn Legit?
Are you status-updated out? Tired of the uneventful interchange on your Twitter feed? Can’t stand another ‘RePin’ post from your old college roommate? Well, bad news, my friends. LinkedIn is no longer the new kid in class, LinkedIn is the kid in class. From meaningful business connections to company promotion tools, if your business is set to succeed, it will succeed alongside LinkedIn. LinkedIn is being utilized in over 200 countries worldwide, with a new member being added every second of every day. LinkedIn doesn’t plan on slowing down anytime... Read The Rest →
Refreshing Your Startup’s Internship Program
While your start-up business may be a thriving venture, if internship opportunities within your business are slacking, your start-up may fall short of the competition. Before you totally revamp the role of the intern, you must decide what you hope to achieve with all the added talent. What are the goals of your venture? Compose a list, call a team meeting, and decide what is needed before you decide who is needed.
