Earth Day for Marketing and Business
Earth Day is rapidly approaching and is always a great time to give back to the environment. Parisleaf has always prided itself on being a globally-minded and eco-friendly printing and design business, but there are plenty of other businesses that could learn how to use Earth Day for their business. Earth Day gives us an opportunity to incorporate the spirit of Earth Day into your business. Local Business Strategy Participate in Earth Day Festivals- Earth Day festivals are a great way to show how green your company or brand is to... Read The Rest →
Give a ‘like’, Give a tree
According to Greenpeace, every second, an area of the rainforest the size of a football field disappears. That means more than 31 million football fields of rainforest cut down each year. As the global population increases, the need for paper products increases exponentially. Companies are taking the sustainable initiative. Consumers now have the option to receive online statements instead of paper ones. Also, companies develop an incentive for employees that make a change for the environment. An example of this would be companies that give their employees who carpool better... Read The Rest →
Operation Earth Day
Gainesville is greening, and Parisleaf Printing and Design is engaging the university this Earth Day. Parisleaf focuses on sustainability by planting trees year-round. On Friday, the company gave students the chance to plant their own tree through the Parisleaf’s social networks to recognize Earth Day. Parisleaf went to UF’s Turlington Plaza on Friday to give away laptop stickers that featured comical memes relating to the company and its eco-friendly initiatives. The design firm also had laptops onsite to provide students instant access to plant their trees. By almost doubling its... Read The Rest →
The Parisleaf Love World Premier
IT’S HERE! IT’S OFFICIAL! If you haven’t seen it, SEE IT! If you’ve watched it, WATCH IT AGAIN! This is the first video release of many to come! Click on the link below, enjoy, and make sure to tell us why YOU love Parisleaf! The Parisleaf Love World Premier
The Truth About Carbon Neutrality
In recent years, the green movement has certainly become a force to be reckoned with. We have become bombarded with environmental phrases many would have scoffed at just a decade ago. Toyota’s Prius hybrid vehicle has (arguably) become the must-have car in recent years. With driver’s ranging from eco-conscious Hollywood celebrities to Parisleaf’s own Chad and Alison, the Prius has developed a clear culture. And it’s not only odd shaped cars making headlines. We’re met with continuous efforts to ditch our old bulbs for energy-efficient compact fluorescents. Life is indeed... Read The Rest →
Keys to Greening Your Small Business
The small business sector is often touted as the backbone of our nation’s economic ingenuity. From off-the-trail mom and pop stores to much larger organizations, small businesses come in all shapes and sizes. While there is never a lack of information and advice available to business owners, the right advice is often in short supply. Oftentimes workplace planning involves managing the loftier goals of the organization. Businesses frequently fail to seek out simple, innovative practices that have the potential to greatly impact the direction of the company. In today’s diverse... Read The Rest →
Social Causes through Social Media (Reddit)
All the ways we plant trees: Reddit Give our posts “up votes”, we’ll plant a tree, “down votes” we take its life back in our hands until we get more up votes (down voters are murderers!!). Facebook, twitter, RSS- blog feed (see top right-hand corner), or our Newletter Click “like, follow, subscribe, or sign up” and we’ll plant a tree for each individual act. If you do all 4, we’ll plant 5 trees for being an avid Parisleaf supporter. 10 trees for every job we print
Rebranding: Parisleaf’s Brand and Rebrand
Rebranding on a budget: Here’s a quick tip, the key to rebranding on a budget is to stick to the essentials. If you don’t have the truck loads of green backs, make sure you have time and patience at your disposal. Sometimes your new brand may just need time to catch on. There isn’t always such a need for a massive debut of the new brand (cue the elephants and the bed sheet acrobat circus people). Just a subtle introduction will do just as well. Remember the purpose of rebranding is... Read The Rest →
10 Rebranding Tips for 2012
the do’s for the do’ers and 1 dont-do…er Oy! So, you wanna learn a thing or two about rebranding? How about 10 things? Boo Ya! Here’s a 10 step process on how to rebrand: Step 1: No hott pinks Here we go: 1) Pray/meditate/have a cup of coffee and think about things: Rebranding takes time, so make sure you’re all prayed, meditated, or medicated up and that you’re up to the task that lies ahead. 2) Talk to your life partner about your plans to rebrand (even if it is... Read The Rest →
Thursday Shout-Out: Gainesville Roller Rebels!
Hi Parisleaflets! Today we are looking at a local organization that is not your normal business! Today we are interviewing The Gainesville Roller Rebels, our local derby league! We talked to Adrienne “Rage-rienne” Fagan, Roller Rebel Vice President about derby girl talents, the sport in general, and why Gainesville is a great place to skate! Can you give our readers a short overview of the general sport that is Roller Derby? Roller derby is basically a race on skates for points. There are blockers, who play offense and defense. They... Read The Rest →
