How Graphic Design Helped Obama Win Re-election
Design is everywhere. It’s intrinsic. It’s expressive. It’s editorial. It’s a whole bunch of things that work together to make a message pop. The presidential campaigns this year have etched out a place in history by being the most visual and modernly designed campaigns to date. Although Obama made strides in 2008, the lopsided nature in that campaign, has allowed for the 2012 election to have the best and most equal progress in design. From their logos, to their websites, to their twitter accounts, to their bumper stickers, good design... Read The Rest →
eBay vs. Microsoft
The year of 2012 has been a year of rebranding. This past fall, both Microsoft and eBay completely revamped the design of their logos. With both tech giants using the same logo for over a decade, they decided it was time for a change. Here are some examples of similarities and differences that were found in both company’s logos, and what it means for the graphic design industry. Both companies went with a similar design concept, and that was simplicity. Over the years, Microsoft and eBay have had more of... Read The Rest →
The Year of Rebranding: eBay’s New Logo
Once again, another notable company has revamped their logo this fall. On September 13, eBay went for a super progressive yet simple design approach for their iconic logo. EBay has been around for 17 years and have decided that they wanted to release a new logo that better reflects the company’s contemporary identity. The original logo was known for having a large uneven mixture of both lower and upper-case letters. The new design is comprised of rounded and evenly-spaced letters, creating an overall cleaner approach. EBay did decide however to... Read The Rest →
Microsoft’s New Logo Attempt
Unless you have been living under a rock, you may have noticed that Microsoft has done a complete 180 with the design of their logo. Microsoft, unlike in previous logos, is focusing more on a simple design. Their new philosophy is focusing on what they like to call a Metro design, which includes modest colors, sans serif text and user interface elements. Microsoft has made a huge move in implementing a new logo to transform the perception among its consumers. There were two interesting decisions made by Microsoft when coming up with the... Read The Rest →
5 Reasons Why You Should Care About Your Brand’s Colors
Have you ever wondered why certain colors can make your hungrier? Or, why certain colors tend to entice certain feelings? Color is the first thing anyone notices while visiting your website, glancing at your business card or looking at your company logo. This is a large part of the initial impression for your company’s identity. Here are 5 reasons why color is important to your brand:
Is Your LinkedIn Legit?
Are you status-updated out? Tired of the uneventful interchange on your Twitter feed? Can’t stand another ‘RePin’ post from your old college roommate? Well, bad news, my friends. LinkedIn is no longer the new kid in class, LinkedIn is the kid in class. From meaningful business connections to company promotion tools, if your business is set to succeed, it will succeed alongside LinkedIn. LinkedIn is being utilized in over 200 countries worldwide, with a new member being added every second of every day. LinkedIn doesn’t plan on slowing down anytime... Read The Rest →
Creating an All-Star Small Business Lineup
Jim Rohn, an established motivational speaker, once stated, “You are the average of the five people you spend the most time with.” It’s a bold statement, yet when you think about it, Jim’s right. As you travel through life you are forced to interact and develop relationships with people of all backgrounds. As you create strong ties with individuals, the identity they embody has great potential to strongly influence your actions and belief system. A part of them becomes you, essentially. So it’s only smart that you select people who... Read The Rest →
Rebranding: Parisleaf’s Brand and Rebrand
Rebranding on a budget: Here’s a quick tip, the key to rebranding on a budget is to stick to the essentials. If you don’t have the truck loads of green backs, make sure you have time and patience at your disposal. Sometimes your new brand may just need time to catch on. There isn’t always such a need for a massive debut of the new brand (cue the elephants and the bed sheet acrobat circus people). Just a subtle introduction will do just as well. Remember the purpose of rebranding is... Read The Rest →
