Authenticity – A Dancer’s Manifesto: Chad Paris at TEDxUF 2013
Our team is so proud of our natural leader, Chad and the moving message that he delivered to the TEDxUF audience. While many of us were able to sit and watch him live, it was quite a unique experience to watch him through the camera lens. There is no question that his message is substantial to people of all ages all over the world. He reminds us to embrace what we experience to be our truly authentic selves. We are all on an... Read The Rest →
Is Your LinkedIn Legit?
Are you status-updated out? Tired of the uneventful interchange on your Twitter feed? Can’t stand another ‘RePin’ post from your old college roommate? Well, bad news, my friends. LinkedIn is no longer the new kid in class, LinkedIn is the kid in class. From meaningful business connections to company promotion tools, if your business is set to succeed, it will succeed alongside LinkedIn. LinkedIn is being utilized in over 200 countries worldwide, with a new member being added every second of every day. LinkedIn doesn’t plan on slowing down anytime... Read The Rest →
Operation Earth Day
Gainesville is greening, and Parisleaf Printing and Design is engaging the university this Earth Day. Parisleaf focuses on sustainability by planting trees year-round. On Friday, the company gave students the chance to plant their own tree through the Parisleaf’s social networks to recognize Earth Day. Parisleaf went to UF’s Turlington Plaza on Friday to give away laptop stickers that featured comical memes relating to the company and its eco-friendly initiatives. The design firm also had laptops onsite to provide students instant access to plant their trees. By almost doubling its... Read The Rest →
The Parisleaf Love World Premier
IT’S HERE! IT’S OFFICIAL! If you haven’t seen it, SEE IT! If you’ve watched it, WATCH IT AGAIN! This is the first video release of many to come! Click on the link below, enjoy, and make sure to tell us why YOU love Parisleaf! The Parisleaf Love World Premier
Making Sense of Social Media
It seems as though every day we are introduced to new set of sites and apps that are keen on making a portion of our lives increasingly “social”. There are apps like Foursquare that let you check-in at varying locations, cluing your followers and friends in on your whereabouts. Sites like YouTube have fostered a personal “vloging” revolution, allowing members to record and broadcast the most trivial aspects of their lives. Like it or not, social media is here to stay. Its presence is expected to increase exponentially in the... Read The Rest →
How Do You KNOW If Your Website Is Doing Its Job? (PART 2 IN A SERIES ON WEB USABILITY)
This post continues a series informed by Don’t Make Me Think! A Common Sense Approach to Web Usability, by web guru Steve Krug. I can’t say enough wonderful things about this book, so I won’t try. You’ll just have to read it yourself (and you’ll thank me for suggesting it). This week, I’d like to talk about testing. “Wait, you mean, we’re going to be TESTED on this??” Not on our blog, of course. I’m referring to user testing. Of your website. To see if people understand what you want... Read The Rest →
The Top 5 SEO Tips You’ve Never Thought Of
Search Engine Optimization. These three words have single-handedly changed the way we navigate the online world. Gone are the days of head-scratching Internet browsing. Besides proving to be a big opportunity for business-minded individuals, the Internet medium has built a successful market around a carefully developed virtual experience. Users expect seamless web searching and easy access to the sites they regularly visit. While a well thought out website engorged with meaningful content is highly respectable, it is often the features of web browsing that we don’t see that are most... Read The Rest →
Is Your Website Doing Its Job? (part 1 in a series on web usability)
This post begins a series informed by Don’t Make Me Think! A Common Sense Approach to Web Usability, by web guru Steve Krug. This book is not just for web designers and developers. Anyone who has a website, anyone who wants a website, anyone who visits websites, and certainly anyone who builds websites should consider this comparatively thin tome to be a kind of holy book of style. Just like the other holy book of style by Strunk and White, Steve’s book can be read in a few hours, yet... Read The Rest →
Creative Facebook Campaigns That Work
In an ever more crowded social media arena, creativity is king. From catchy graphics pages to award winning design layouts, your social media identity can make or break your brand. While we have come to expect ingenious Facebook campaigns, it’s not all as easy and seamless as it may appear. Some creative social media endeavors deserve more accolades and attention for their Internet ingenuity. A dedication to producing carefully planned web campaigns inspires us, and is an integral part of Parisleaf’s web experience. Here at Parisleaf we engage our Facebook... Read The Rest →
Rebranding: Parisleaf’s Brand and Rebrand
Rebranding on a budget: Here’s a quick tip, the key to rebranding on a budget is to stick to the essentials. If you don’t have the truck loads of green backs, make sure you have time and patience at your disposal. Sometimes your new brand may just need time to catch on. There isn’t always such a need for a massive debut of the new brand (cue the elephants and the bed sheet acrobat circus people). Just a subtle introduction will do just as well. Remember the purpose of rebranding is... Read The Rest →
