Is Your LinkedIn Legit?
Are you status-updated out? Tired of the uneventful interchange on your Twitter feed? Can’t stand another ‘RePin’ post from your old college roommate? Well, bad news, my friends. LinkedIn is no longer the new kid in class, LinkedIn is the kid in class. From meaningful business connections to company promotion tools, if your business is set to succeed, it will succeed alongside LinkedIn. LinkedIn is being utilized in over 200 countries worldwide, with a new member being added every second of every day. LinkedIn doesn’t plan on slowing down anytime soon. So if your company page is looking rather bare, then it’s time to re-work, re-tool, and re-energize. Your company will thank you for it.
Let’s dive right in. For a second, stop and think back to your high school years. Were you the homecoming king or debate team champion? Regardless of what your social ranking was years ago, when it comes to LinkedIn, make sure you’re the Homecoming King. The more useful contacts and strategic connections, the increased likelihood that you’ll have reliable individuals you and your company can count on during times of need. In fact, LinkedIn accounts with more than 500+ connections have a statistically higher chance of landing the job.
Next up, get people to brag about you. Much like references on a physical resume, on LinkedIn, recommendations are vital. They’re personal reviews of YOU! While your ivy-league education and summer internship may wow potential employers or customers, personal reviews speak to your creditability on a more intimate level. Reach out to old friends and employers who recognize your unmatched work ethic and start racking up the recommendations.
Another key – develop your online personality. It’s easy to fall into the trap of being just another, cookie-cutter profile page. But this doesn’t have to happen. Start by frequently posting updates that challenge your connections to engage and spark conversation. Begin blogging regularly and share your musings with everyone you’re connected with.
So there you have it, make sure you get yourself out there. Connections have always been vital in the business world. In the social media age, they’re essential. LinkedIn is a tool, just like Facebook, Twitter, and countless other platforms. Gain strategic connections with the people around you, and your potential will grow exponentially. And besides, gaining notoriety as a LinkedIn Jedi Master is the ultimate conversation starter. Happy connecting, Parisleaflets!