Our client is the Institute for Workforce Innovation, better known as IWI. Since establishing themselves as a non-profit 25 years ago, IWI has committed itself to improving the North Florida communities’ quality of life through education, employment and advocacy. IWI approached our team with the desire to rebrand their organization and unify this new brand with their existing community outreach programs. Previously, each new program IWI launched would take on a unique look and feel, thus branding themselves independently of their parent organization.
Parisleaf’s design team approached this project by conceptualizing IWI as a national brand that consisted of innovative campuses, modern administration buildings, and an engaging web presence. Our team constructed the brand from the ground up, defining their colors, typefaces and imagery to effectively unify their brand. Innovation and modernity influenced the development of the logo, which were eloquently reflected throughout the development of IWI’s brand. IWI is a resource for new age solutions, and we conceptualized their brand to communicate a professional, innovative and approachable feel.
Institute for Workforce Innovation (IWI)
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- Branding & Product Design
- Graphic Design (Digital, Print & Motion)
- Web Design & Development