The Not-So-Green Generation?
Look anywhere, and it’s clear – green is cool. We’re carrying reusable bags when we go to the supermarket. Driving more fuel-efficient cars to get where we need to go. Some of us are even utilizing alternative forms of energy to power the appliances we love most. So a recent study should come as a real shock, especially since it touts the current generation as less green than their predecessors. Yes, I said less green.
The aforementioned study was released last week by the Journal of Personality and Social Psychology. It examined environmentalism and civic responsibility across multiple decades for more than 40 years. It found that while today’s message to reduce, reuse, and recycle has never been more clear, active efforts to clean up the environment on behalf of the youth have been steadily declining.
A recent AP article states, “Researchers found that, when surveyed decades ago, about a third of young baby boomers said it was important to become personally involved in programs to clean up the environment. In comparison, only about a quarter of young Gen Xers — and 21 percent of Millennials — said the same.”
All hope is not lost, though. The current generation has something that many previous generations did not. The Internet. Nowadays, it has never been easier to get involved. There’s social media, Smartphone apps, and multiple organizations that make helping Mother Nature a simple, seamless task.
If your environmental efforts have waned and you feel you’ve let life’s day-to-day routine get the better of you, re-energizing your eco-actions begins with one simple step: changing your mindset. Get out there! Do things differently! Here at Parisleaf, we’re all about taking the road less traveled if it means a cleaner planet (and awesome web and printed materials). By learning to think outside the box and make small changes to your personal protocol, we’ll be able to leave surveys like this in the dust (or better yet, the recycle bin).